Hi, thanks for visiting my website.

I hope it will give you a helpful glimpse of the kind of photography and advertising design I’ve had the opportunity to be part of.

Being in visual communications for over 30 years, first in New York then San Francisco, I now hope for the chance to show Albuquerque, New Mexico - my stuff.

I started in the ad business as a rookie copywriter in the Big Apple, scribbling down creative thoughts for some of the larger ad agencies, on many major accounts.

I rationalized TV commercials, print ads, and radio spots for employers like Grey Advertising and Norman, Craig & Kummel - two ad-agency biggies. And quickly matured from the exposure to national advertisers like Hamilton Watch, Van Heusen Shirts, Gallo Wine and Revlon.

BBDO San Francisco, was my next agency perch, with larger-than life accounts such as Standard Oil of California, Chevron and PG &E. A rewarding but feet-to-the-fire place to work.

Next migration? San Francisco’s Sharper Image, a major direct-response catalog company. And a sprouting success during my time there as Design Director - taking on among other responsibilities, the job of managing an entire design and photo department, staffed with as many as 20 crazies.

During my leadership, this one-of-a-kind upstart cataloguer saw sales jump from barely $1 million to phenomenal numbers - through the mailing of mega-thousands of catalogs a month, and the fast-paced introduction of well-placed retail stores, coast to coast.

After Sharper Image, I partnered with another photographer to build our own catalog design and production company - with direct marketers such as BluBlocker Sunglasses, Textronics, SelfCare, and Mrs. Fields Cookies. Many of these once modest clients grew to be major retailers in the very dynamic direct-response industry. Modesty aside, we earned the right to take some of their bows.

In summary, today I’ve managed to blend years of experience in advertising, design - and commercial photography - into visual communication that speaks boldly and intelligently to its audience. Hopefully, you’ll find this vision in evidence in this Web portfolio.

Feel free to call me in Albuquerque anytime for a quote on photography, or its design application at 505.350.8058.